

Ash
Product Details
Ash
“From ashes, elegance is reborn”
Ash is a fragrance about becoming—about the moment something ends and something finer begins. It opens like the glow beneath embers: cool air, a hint of mineral smoke, and a steady warmth that unfolds with composure. There’s power here, yes, but it’s disciplined—more tuxedo than bonfire, more sculpture than spark. If change is your favorite element, this is your signature.
From the ashes of time rises a fragrance that embodies rebirth and transformation. Like the mythical bird reborn from flames, Ash lifts from smoke to light, tracing an arc from shadow to clarity. It’s the quiet courage of starting over—polished, precise, and undeniably elegant.
The Story
We set out to create a modern classic—smoky without heaviness, complex without clutter. Ash begins with airy mineral tones that recall chilled stone and distant incense, then warms into resinous depth and velvet woods. The evolution is seamless: subtle glints of spice, a resin glow, a satin-smooth base that feels tailored and assured. It’s transformation, distilled.
This composition is about contrast in balance: light over dark, texture over noise, confidence over volume. It wears like a well-cut suit—structured, clean, and entirely at ease. You don’t steer Ash; you walk with it.
The Feeling
On skin, Ash arrives calm and composed. The first impression is cool and refined; minutes later, warmth glows through the edges, revealing a meticulously layered heart. Hours in, the base becomes a soft echo—quiet, magnetic, and unforgettable. It’s the art of restraint: presence you experience, confidence others notice.
Who It’s For
- Modern minimalists who appreciate intricate detail behind a clean silhouette.
- Collectors who want a smoke-forward signature without heaviness or harsh edges.
- Anyone drawn to the symbolism of renewal—elegance that rises, evolves, and endures.
How It Wears
Versatile and seasonless, Ash transitions effortlessly from crisp daylight to polished evenings. Two to three sprays for an intimate aura; add one more for a glowing trail on cool nights. On fabric it holds immaculate lines; on skin it softens to a refined, smoky-woody veil.
Fragrance Notes & References
Below are authoritative references aligned with a refined smoky–resin–woody profile. We’ll tailor these once your final 17 notes are confirmed:
Useful Links
- Ash — Complexity perfected
- The art of transformation in scent
- Seventeen notes, one unforgettable journey
